With a new VP of sales leading the charge, A&A Global (marijuanapackaging.com) set its sights on elevating the brand by championing custom over stock. The mission: show top-tier clients the real value of fully branded, tailor-made products. Stock items keep business steady, but custom unlocks the next level. The push to update the aging sample box kits sent out to clients was imminent, so a step away from the brand style guide was done to create a design language that echoed the spirit of D.I.Y. graphics. Top selling stock SKUS were boxed up and wrapped in artwork to show how custom-made steals the show every time.
